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About Candidate
Experienced Digital Marketing and E-commerce Specialist with expertise in social media management, full-stack digitalmarketing, Shopify e-commerce development, and office automation. Currently working at Growing Digital Solutions inKarachi, Pakistan, since 2022, specializing in WordPress and Shopify development. Proficient in crafting andimplementing digital marketing strategies to boost online presence and drive engagement across various platforms.Skilled in creating user-friendly Shopify stores, managing end-to-end e-commerce operations, and enhancing websitefunctionality. Strong background in office automation with advanced skills in MS Word, PowerPoint, and intermediateknowledge of Excel. Committed to delivering impactful solutions that optimize business performance and maximizedigital growth.
Location
Education
Facebook Ads | Instagram Ads | Google Ads | Google PPC | B2B | Leads generation | Clint Engagment | Brand Pormotion | Linkdin Ads etc.
HTML | Wordpress Developmint | Shopify Development
Ms Word | MS Excel | MS Powerpoint ect.
Work & Experience
Social Media Management: Expertise in managing and growing social media accounts across platforms such as Facebook, Instagram, Twitter, LinkedIn, and more.Skilled in content creation, scheduling, and audience engagement strategies to increase brand visibility and foster customer relationships.Proficient in running targeted ad campaigns, analyzing social media metrics, and optimizing campaigns for maximum reach and engagement. Full-Stack Digital Marketing: Strong knowledge of digital marketing strategies, including SEO, PPC, email marketing,content marketing, and conversion rate optimization.Ability to develop and execute comprehensive digital marketing plans tailored to business goals and target audiences.Experienced in using tools like Google Analytics, Google Ads, and various marketing automation platforms to track performance and optimize campaigns. Shopify E-commerce Development: Skilled in creating and customizing Shopify stores to meet client requirements and provide a seamless online shopping experience.Proficient in managing product listings, payment gateways, shipping configurations, and overall e-commerce performance.Knowledge of Shopify apps and plugins to enhance store functionality and improve customer engagement. WordPress and Shopify Developer: Expertise in developing and maintaining WordPress websites, including theme customization, plugin integration, and site optimization.Ability to create visually appealing and responsive websites on both WordPress and Shopify platforms.Experienced in troubleshooting technical issues and ensuring website security and performance. Office Automation: Advanced skills in MS Word for document formatting, template creation, and professional report generation.PowerPoint specialist with the ability to design visually engaging presentations, including animations and multimedia elements.Intermediate proficiency in Excel for data analysis, creating spreadsheets, generating charts, and automating tas using formulas. Data Analysis and Reporting: Competent in analyzing marketing data to generate insights that drive data-driven decisions and strategic adjustments.Ability to create detailed reports and dashboards to track key performance indicators (KPIs) and measure campaign success. Communication and Collaboration: Strong verbal and written communication skills for effective client interactio and team collaboration.Ability to present marketing strategies, campaign progress, and analytical reports to stakeholders in a clear and concise manner. Problem-Solving and Adaptability: Adept at identifying issues in digital campaigns or e-commerce platforms and implementing effective solution Highly adaptable to new technologies, industry trends, and digital marketing tools to stay ahead in a competitive landscape. Project Management: Experience in managing multiple projects simultaneously, ensuring timely delivery and alignment with business objectives.
Designed and implemented data-driven HR strategies that aligned with organizational objectives, achieving a 30% decrease in employee attrition through enhanced engagement and retention initiatives. Spearheaded employer branding campaigns that elevated the company’s presence on platforms like LinkedIn and Glassdoor, resulting in a 40% increase in qualified applicant Leveraged people analytics to assess employee satisfaction and performance metrics, facilitating targeted interventions that boosted engagement scores by 20%. Collaborated with cross-functional teams to create integrated marketing strategies, enhancing both internal communications and external brand visibility. Drove the adoption of digital transformation initiatives, implementing HR tech solutions that streamlined recruitment processes and improved the candidate experience. Managed end-to-end recruitment using ATS systems, optimizing job postings and candidate screenings to increase the talent pipeline quality by 15%. Developed and facilitated learning and development programs that focused on upskilling and reskilling,aligning with the latest industry trends and employee needs. Conducted market research to identify emerging HR trends, providing insights that shaped proactive HR and marketing strategies. Enhanced employee communication through content marketing strategies, creating engaging newsletters and internal campaigns that improved awareness of corporate initiatives. • Agile HR practices • Employee experience (EX) • Diversity, Equity, and Inclusion (DEI) initiatives • Employer value proposition (EVP) • Social media recruitment strategies • Performance management systems • Customer relationship management (CRM) tools